Search engine optimisation (SEO)
We can help you optimise your website for the web, not just for Google.
Simply put, keywords are no longer the most important tactic in your SEO arsenal. Google's constantly changing algorithms are designed to stay one step ahead of those Search Engine Optimisation businesses that contact you and claim to get you to Page One of Google.
Google's one key objective is to deliver the best results for their users which means limiting the opportunities for businesses to manipulate their results.
Any Google search result now returns a variety of results. Put a product or service into your search and review aggregator websites, generic product articles and price comparison websites will dominate the results. Businesses and brands are finding it harder to maintain their profile.
How do we improve your search engine performance?
When faced with rankings that are dominated by huge brands, articles and review aggregators, this may seem like an uphill task.
It is certainly a challenge, but we know we can help as evidenced by the significant improvements to many of our client's web presence.
We start by taking a good look at your current online profile and then we make recommendations which cover the following:
1) Understand your target audience.
2) Understand your online objectives and priorities.
3) Help create valuable content
4) Ensure that you are optimised for every search engine. Search engines are not just Google or Bing; but also Facebook, Yelp, Trip Advisor, Amazon, Etsy, Pinterest and so on.
We base our recommendations using Google Analytics, Google Search Console and social media insights. This helps us to understand how your customers are using your website and how they interact with your other online activities. We focus on key actions that will benefit your business the most.
We have seen some excellent results with improved rankings and visitor behaviour. Regular reviews and fine tuning your website is the best way to make your it more effective.